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The Policy Manager in a Google Ads Account

The Policy Manager in a Google Ads Account

The Policy Manager is a tool in Google Ads that helps you to ensure that your advertising campaigns are compliant with Google’s policies. In this article, we’ll take a closer look at the Policy Manager and how it can help you to manage your advertising campaigns.

What is the Policy Manager?

The Policy Manager is a tool that allows you to review and manage the policies that apply to your Google Ads account. It provides a centralized location where you can view the status of your campaigns, see which campaigns are in violation of Google’s policies, and take action to fix any policy issues.

Why is the Policy Manager important?

The Policy Manager is an important tool for advertisers because it helps to ensure that your campaigns are compliant with Google’s policies. If your campaigns are not compliant, they may be suspended or disapproved, which can negatively impact your ability to reach your target audience. By regularly reviewing and managing your campaigns in the Policy Manager, you can avoid policy violations and keep your campaigns running smoothly.

How to use the Policy Manager

1. Sign in to your Google Ads account

To access the Policy Manager, sign in to your Google Ads account at https://ads.google.com/.

Login to google ads account

2. Navigate to the Policy Manager

To access the Policy Manager, click on the tools icon in the top right corner of the screen and select “Policy Manager” from the dropdown menu.

3. Review your policy violations

In the Policy Manager, you’ll see a list of your campaigns and their current policy status. If you have any campaigns that are in violation of Google’s policies, they’ll be marked with a red exclamation point. Click on the campaign to view more details about the policy violation and take action to fix it.

4. Take action to fix policy violations

If you have a campaign that is in violation of Google’s policies, you’ll need to take action to fix the issue. This may involve editing the ad copy, adjusting the targeting settings, or making other changes to the campaign. Follow the prompts in the Policy Manager to fix the policy violation and get your campaign back on track.

Conclusion

The Policy Manager is a valuable tool for advertisers that helps to ensure that their campaigns are compliant with Google’s policies. By regularly reviewing and managing your campaigns in the Policy Manager, you can avoid policy violations and keep your campaigns running smoothly.

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