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What is the Keyword Planner in a Google Ads Account and How to Use It

What is the Keyword Planner in a Google Ads Account and How to Use It

The Keyword Planner is a tool in Google Ads that help advertisers to research and select the most effective keywords for their campaigns. In this article, we’ll take a closer look at the Keyword Planner and how to use it to optimize your advertising campaigns.

What is the Keyword Planner?

The Keyword Planner is a tool that helps you to research and select the best keywords for your Google Ads campaigns. It allows you to enter a seed list of keywords and get data on their search volume, competition and suggested bid amounts. This information can help you to identify the most effective keywords for your campaigns and optimize your bids for those keywords.

Why is the Keyword Planner important?

The Keyword Planner is an important tool for advertisers because it helps you to select the most effective keywords for your campaigns. By using the Keyword Planner, you can identify high-performing keywords that are relevant to your business and target audience. This can help you to drive more qualified traffic to your website and improve your return on investment (ROI).

How to use the Keyword Planner

1. Sign in to your Google Ads account

To access the Keyword Planner, sign in to your Google Ads account at https://ads.google.com/.

Login to google ads account

 

2. Navigate to the Keyword Planner

To access the Keyword Planner, click on the tools icon in the top right corner of the screen and select “Keyword Planner” from the dropdown menu.

What is the Keyword Planner in a Google Ads Account and How to Use It

 

3. Choose your research goal

In the Keyword Planner, you’ll be asked to choose your research goal. You can choose to “Find new keywords” or “Get search volume and forecasts.” Choose the option that best fits your needs and click on the “Continue” button.

What is the Keyword Planner in a Google Ads Account and How to Use It

4. Enter your seed keywords

Next, you’ll need to enter a list of seed keywords that you want to research. These can be words or phrases related to your business or target audience. The Keyword Planner will use these keywords to generate data and recommendations for your campaigns.

 

5. Review the keyword data and suggestions

After you’ve entered your seed keywords, the Keyword Planner will generate data and suggestions for your campaigns. You’ll see a list of keywords, along with data on their search volume, competition, and suggested bid amounts. Use this data to identify the most effective keywords for your campaigns and optimize your bids for those keywords.

 

Conclusion

The Keyword Planner is a valuable tool for advertisers that helps to research and select the most effective keywords for their campaigns. By using the Keyword Planner, you can identify high-performing keywords and optimize your bids for those keywords, helping you to drive more qualified traffic to your website and improve your ROI.

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